Dubai, UAE – July 9, 2025:
Egypt-based proptech leader «Nawy», backed by «e& Capital», has announced the acquisition of a majority stake in Dubai’s «SmartCrowd», the region’s first regulated fractional property investment platform.
The strategic move marks Nawy’s official entry into the GCC market and signals its intent to become the leading proptech player across the Middle East and Africa.
The acquisition follows Nawy’s recent $52 million Series A round — part of a larger $75 million growth fund — backed by a consortium of international investors including «Partech», «MCI», «DPI», «Endeavor Catalyst», «Shorooq Partners», «VentureSouq», «Outliers», «Verod-Kepple Africa Ventures (VKAV)», «HOF Capital», and «Plug and Play».
The funding aims to scale Nawy’s real estate platform across key verticals, including digital property listings, home financing, brokerage, and fractional ownership.
Founded in Cairo, Nawy has quickly expanded its capabilities through targeted acquisitions, including the early-2025 purchase of ROA, a property asset management and finishing startup, now rebranded as Nawy Unlocked — a core pillar in Nawy’s soon-to-launch property super-app.
With SmartCrowd now part of its growing portfolio, Nawy cements a strategic foothold in the GCC’s fast-evolving real estate investment landscape.
Founded in 2018, SmartCrowd pioneered regulated fractional real estate investing in Dubai, enabling users to co-invest in income-generating properties starting from just $150.
The platform has facilitated over $110 million in real estate transactions to date, distributing more than $40 million in rental income and capital gains to investors across 130+ countries.
Among its innovative products, SmartCrowd Flip has emerged as a standout, delivering average returns of 30% through strategic acquisition, renovation, and resale of undervalued real estate assets.
The UAE real estate market — projected to reach $33 billion by 2030 — is increasingly driven by tokenization and cross-border participation, positioning this acquisition as a timely and transformative milestone.
> “This is a transformative transaction for SmartCrowd,” said Riz Ahmed, CEO of SmartCrowd. “Joining forces with Nawy allows us to scale faster while continuing to lead in delivering accessible, high-return real estate investment opportunities.”
> “SmartCrowd brings us a proven investment engine built on trust, performance, and regulatory compliance,” said Mostafa El-Beltagy, CEO and Co-Founder of Nawy. “Together, we’re unlocking a new era of real estate investing across MENA — data-driven, seamless, and built for the digital investor.”
The expanded Nawy ecosystem now includes:
- Nawy Now (mortgage financing)
- Nawy Shares (fractional ownership)
- Nawy Unlocked (property enhancement)
- Nawy Partners (B2B brokerage network)
Together with SmartCrowd, the group offers a comprehensive, AI-powered real estate platform spanning property search, financing, investment, and asset management.
With over 1 million monthly users and $3 billion in gross merchandise value to date, Nawy is rapidly establishing itself as a transformative force in the region’s proptech revolution — bringing digital efficiency, transparency, and accessibility to a traditionally complex industry.
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